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Jason Cohen

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Jason   Cohen

A very smart bear

Jason has started three companies in the last 10 years: Two were bootstrapped, one angel-funded, one VC-funded. Three were profitable within two years; two of them successfully sold for cash, and the last (WPEngine.com) is still new.

Jason is the founder of Smart Bear Software and author of Best Kept Secrets of Peer Code Review. He blogs weekly on startups and marketing from a geek's point of view at http://blog.asmartbear.com.

 

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A Geek Sifts Through the Bullshit

As a geek who has started three successful companies, I’ve had to move from “coder” to everything else — salesman, designer, marketer, accountant, and changer of the pellets in the urinals. In the process, I’ve found that some widely accepted advice lead to failure while trusting my inexperienced gut lead to success. Through stories I’ll show you five ways to deal with the cacophony of advice on the web, from friends, and from customers, so you know whether specific advice is right for your situation, and then workshop those lessons against the 37signals philosophy.